new brand identity

Previously ASLDeafined, Handwerx is a subscription-based resource for American Sign Language (ASL) lessons. Users can register to learn how to sign from ASL experts.

 

 

LOGO DESIGN

The final logo was selected as it depicts movement and connection – both significant aspects to the signing community.

 
 
 
 

WEBSITE DESIGN

In order to separate the in-school product (ASLDeafined) from the new consumer product (Handwerx), a new website was developed to model similar educational apps and language learning services.

 
 

CREATIVE TEAM

Agency: Factory Detroit

Creative Director: Izabela Skonieczka

Art Directors: Shana Preuett, Tiffany Vedua

Production Manager: Jason Barthlow