new brand identity
Previously ASLDeafined, Handwerx is a subscription-based resource for American Sign Language (ASL) lessons. Users can register to learn how to sign from ASL experts.
LOGO DESIGN
The final logo was selected as it depicts movement and connection – both significant aspects to the signing community.
WEBSITE DESIGN
In order to separate the in-school product (ASLDeafined) from the new consumer product (Handwerx), a new website was developed to model similar educational apps and language learning services.
CREATIVE TEAM
Agency: Factory Detroit
Creative Director: Izabela Skonieczka
Art Directors: Shana Preuett, Tiffany Vedua
Production Manager: Jason Barthlow