Maps, digital, social
Along with a complete rebrand, Southeast Michigan’s regional park system saw a rise in attendance during the 2020 pandemic. These pieces continued to expose locals to the Metroparks’ new look and encourage them to experience the parks in a fun, but safe, way.
PARK MAPS
The park maps were due for an update to highlight added public features and match the brand’s new, modern identity.
SEASONAL DIGITAL + PAID social
CREATIVE TEAM
Agency: Factory Detroit
Creative Director: Izabela Skonieczka
Art Directors: Shana Preuett, Tiffany Vedua
Production Manager: Jason Barthlow