Maps, digital, social

Along with a complete rebrand, Southeast Michigan’s regional park system saw a rise in attendance during the 2020 pandemic. These pieces continued to expose locals to the Metroparks’ new look and encourage them to experience the parks in a fun, but safe, way.

 

 

PARK MAPS

The park maps were due for an update to highlight added public features and match the brand’s new, modern identity.

 

SEASONAL DIGITAL + PAID social

 

CREATIVE TEAM

Agency: Factory Detroit

Creative Director: Izabela Skonieczka

Art Directors: Shana Preuett, Tiffany Vedua

Production Manager: Jason Barthlow