INTEGRATED MARKETING CAMPAIGN

The Cool Is Hot campaign was created to educate Michigan residents and tourists about Cool Climate Michigan Wines and the 100+ wineries around the state.

OUT OF HOME

Each headline has a different funky typeface to emphasize that Michigan’s unique cool climate grapes are crisper, more accessible, and more drinkable to a younger audience of wine lovers.

additional tactics

I explored a variety of promotional items that would intrigue an audience (aged 21 to 40) to sample a Michigan wine at a restaurant or visit their nearest winery.