UX/UI Exercise

During Tipico’s acquisition by LeoVegas, I collaborated with the Product team on final UI improvements to the Sportsbook’s home screen. These updates included establishing visual hierarchy, curating the feed to user behavior, and instilling a sense of urgency for available bets and offers.

 

IDEATION WIREFRAMES

 
 
 

high-fidelity prototype

The prototype is built from Ideation 3 – it marries the 3 user feedback buckets with the solutions from the user persona, while making the app more fun, remaining iOS native, and allowing users to curate their experience to their own interests.

 
 
 

FURTHER RESEARCH

FUTURE RECOMMENDED KPIS

 

USER ENGAGEMENT & RETENTION

  • Increased Retention Rate

  • Increased Frequency of Use

FINANCIAL PERFORMANCE

  • Increased Conversion Rate

  • Increased Revenue Per User