UX/UI Exercise
During Tipico’s acquisition by LeoVegas, I collaborated with the Product team on final UI improvements to the Sportsbook’s home screen. These updates included establishing visual hierarchy, curating the feed to user behavior, and instilling a sense of urgency for available bets and offers.
IDEATION WIREFRAMES
high-fidelity prototype
The prototype is built from Ideation 3 – it marries the 3 user feedback buckets with the solutions from the user persona, while making the app more fun, remaining iOS native, and allowing users to curate their experience to their own interests.
FURTHER RESEARCH
FUTURE RECOMMENDED KPIS
USER ENGAGEMENT & RETENTION
Increased Retention Rate
Increased Frequency of Use
FINANCIAL PERFORMANCE
Increased Conversion Rate
Increased Revenue Per User